StockJungle.com of Culver City, Calif. has added its own contribution to a new concept in the industry, a concept StockJungle.com calls, "naked mutual funds."

StockJungle.com is applying the term "naked mutual funds" to the four funds it began offering last week to signify how "open, honest, upfront, direct StockJungle.com is, literally, with nothing to hide," said Jeff Lloyd, vice president of marketing.

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