Struggling to maintain profitability in 529 plans and facing low general public awareness about the products, firms are increasingly adding features and catering to the needs of the high-net-worth client, hoping to snag the bigger fishes in the investment pond.

Accordingly, Strong Financial Corp. will begin offering a systematic exchange program, also known as dollar cost averaging, on its 529 plans in an attempt to make the product more attractive to wealthy clients.

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