Having trouble keeping up with the dizzying twists and turns of the financial advisory marketplace? Get used to it. Advisers who don't adapt to a rapidly transforming industry will be left behind, warns Tom Nally, president of TD Ameritrade Institutional. "You've got to be able to embrace change to survive," Nally says. Technology, regulations, demographics, client expectations, pricing, competition and business models, are all evolving, Nally pointed out in a wide-ranging interview with Financial Planning. "There's a huge shift going on," he says, "that advisers have been slow to embrace."

HOW TO DRIVE NET NEW ASSETS

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