The organization is now counting on California. "They're approaching a crossroads," said Brian Boswell, an analyst at Boston
TIAA-CREF entered the 529 business in 1998, and quickly came to dominate the marketplace.
The recent exchange of blows that the organization faced with its shareholders is one cause for its slip in stature. The Boston-based mutual fund arm of the organization attempted to raise fees in institutional mutual funds, which are offered in its 529 plans. Shareholders were not happy about this, especially at a time when other funds are cutting their fees, including
TIAA-CREF currently manages 529 plans in 12 states: California, Connecticut, Georgia, Idaho, Kentucky, Michigan, Minnesota, Mississippi, Missouri, Oklahoma, Tennessee and Vermont.
The fight to keep California tops the organization's agenda, because the plan is among the largest, with a $1.8 billion 529-college savings plan. TIAA-CREF has managed it since 1999.
"Certainly California is one of our largest accounts, so we are putting together a competitive bid to retain the business," said Brenda Griebert, program director of Tuition Financing, the TIAA-CREF subsidiary that runs its 529 plans. "We feel very confident that what we're putting forward is a good proposal."
The staff of Money Management Executive ("MME") has prepared these capsule summaries based on reports published by the news sources to which they are attributed. Those news sources are not associated with MME, and have not prepared, sponsored, endorsed, or approved these summaries.