WASHINGTON -- In a crowded market like financial services, the truly successful professionals are those advisors who can cultivate a fiercely loyal, devoted client base, says advisor marketing guru Maribeth Kuzmeski.

"What you need in your business is not a couple thousand more fans of your business, it's a couple more," Kuzmeski, president of Red Zone Marketing, said in a presentation at the Financial Services Institute's Financial Advisor Summit. "A couple people who know how good you are and are willing to go out and tell everyone about it."

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