In the last two decades, ETFs have grown from a tactical investment tool to a product that is firmly entrenched in the asset management landscape. By the end of 2014, U.S. ETF assets reached $2 trillion, nearly triple what they were just five years ago. Industry analysts expect this growth to continue with some projecting $5 trillion in total assets by 2020.

But growth is only part of the story. ETFs are also evolving with new product types and marketing approaches. This combination of growth and innovation is driving a whole new era in the ETF market which can best be described as ETF 2.0.

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