Notwithstanding the fund industrys typical exhortations, Vanguards No. 1 tip is to invest for long-term financial goals. No. 2 is diversification.
The nations second-biggest fund company also suggests that investors set realistic goals and not expect to consistently outperform the financial markets.
Vanguard, known for the low fees on its index and exchange-traded funds, also reminds investors to minimize fund costs.