In an effort to boost nationwide sales, Weiss, Peck & Greer (WPG) has hired four national sales executives, the firm announced last week. WPG manages $20 billion in assets, $881 million of which are in seven proprietary mutual funds and $3 billion of which are in sub-advised funds.

Ken Brooks, who will be based in WPG's San Francisco office, will oversee the firm's sales to public funds nationally except for in the Midwest and Florida. He joins WPG from Zurich Scudder Investments, where he served as senior vice president responsible for acquiring new institutional business in the Western United States and Canada for the past six years.

Keith Seidman will be based in New York and will sell all of WPG's products to corporations, foundations and endowments in the Southeastern United States. He previously served as vice president of sales for Vencast, where he was responsible for raising capital for hedge funds and private equity funds. Vencast is a business-to-business Internet company that raises private equity online, primarily for hedge funds.

James Marx, who will be based in New York, joins WPG from the investment management firm Husic Capital Management. At Husic, Marx served as vice president, building new business relationships with plan sponsors across the Northeast and mid-Atlantic states. At WPG, he will sell the firm's products to corporations, foundations and endowments in the Midwest.

Finally, Mary Girard will sell WPG's products to foundations and endowments in the Northeast. She will be based in New York. Girard was most recently with Klingenstein, Fields and Co., an investment management firm in New York, where she served as senior vice president.

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