It's not just millennials that a firm has to worry about being judged by its online presence.

Financial advisors are just as critical about what they deem is a good product provider website and an increasing percentage will make decisions about whether to engage and choose offerings based on the quality and ease of site navigation, says Howard Schneider, president of industry consulting firm Practical Perspectives, and the author of a new report detailing the effectiveness of advisor websites and support.

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