CHANDLER, ARIZ. - Most broker-dealers and compliance departments are terrified of social media, but advisors cannot afford to be, Matthew Halloran a practice management coach at Peak Advisor Alliance said during the company’s Excell Meeting.

“Generation X’ers are starting to a make a lot of money and they are using these social media pieces to communicate,” he said. “Clients and prospective clients will look at you as a tech-savvy advisor if you know how to use these things.”

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