When Jim Atkinson, a director in charge of U.S. operations at Guinness Flight Investment Management, read the June issue of Wired magazine, he was impressed with an article about the Wired Index. The stock index, compiled by the magazine to chart the global economy of the information age, was promoted as the successor to the Dow Jones Industrial Average.

Guinness Flight Investment Management already was managing four Asian funds and an international bond fund and was planning a New Europe Fund- all strategic investments in the global economy. So, Wired's new twist on getting a pulse of the global economy intrigued Atkinson.

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