The past couple of years have been the hardest of my life. My three-year-old solo-RIA almost ground to a halt through client attrition, and only with a complete rebrand with lots of help from fellow advisers and a CPA, is it starting to come back to life. I’ve questioned whether I can effectively run a business and if my emotions, finances and marriage can withstand the struggles of trying to build one.

Over this time, I discovered the ideas of Gary Vaynerchuk. If you are not of aware of Gary, he is a serial entrepreneur who emigrated from Belarus 35 years ago, who, after building his family wine business, is now growing a social media marketing agency in New York. While he has lots of entrepreneurial messages, one has stuck with me as I have battled through my various business challenges: Being self-aware is the greatest trait you can master.

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