Now that Microsoft has acquired the professional networking platform LinkedIn, it looks like the deal may benefit financial advisers, who increasingly depend on LinkedIn to grow and maintain their client base.
First, there may be additional productivity tools in the making, which will help advisers capture the attention of prospects and current customers. Earlier this year, LinkedIn introduced a new feature, ProFinder, which helps its users find experts, including financial advisers. LinkedIn’s Sales Navigator also helps advisers target the people they want to become clients, and get introduced through their networks.
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