It seems like every week a new social media platform is born. Snapchat, Periscope, Instagram, Pinterest...the list goes on. Every platform has its own norms, rules of conduct and audience. This is just one of the reasons why so many advisors are hesitant to join social media. And when they do, they don’t see the results they were expecting. To help you on your journey to social media mastery, avoid these four major social mistakes.

1. Worrying About Posting Too Much.

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