Cetera Financial Group

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A clear path has emerged after historic revenue drops among the top independent broker-dealers.

The former Fifth Third program manager will also help Cetera-affiliated banks and credit unions grow their wealth management programs by increasing client wallet share.

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The bank cited Cetera’s digital platform as an attraction that will offer a competitive advantage to help grow its business.

The Houston-based institution will look to Raymond James to expand its investment offerings to clients throughout Texas and Oklahoma.

The bank's retail brokerage operation employs 12 advisers and has approximately $780 million in advisory and brokerage assets.

Bank and bank advisers need to improve at the tangibles (financial plans) and intangibles (corporate culture) in the future.

After investing millions in new platforms and preparing thousands of advisers, executives say they've come too far to reverse course.

Regional directors are “sorry to see Doug go," a Cetera adviser says. Tom Taylor, now COO, will take his place.

Once a top-producing planner at LPL, Carson now possesses a direct line to the CEO.

The executive suite transition has been years in the making.

From regulators to technology providers to CEOs, these are the players who will remake wealth management in 2017.

The broker-dealer's digital offering will be priced "on the lower end of the spectrum," according to top company executives.

The model for financial advice "is primed and ready for change," says Cetera CEO Robert Moore.