ETFs

“Ideally, you would like clients to try not to make really short-term decisions, however this is an unprecedented situation,” an expert says.

Proponents make them a standing core equity holding, but not all advisors are sold. One calls them "marketing schemes."

The regulator is seeking feedback on whether the current requirements that restrict the use of potentially misleading fund names are effective.

Proponents have long touted the new structure as a way for the industry to compete with mutual funds.

The funds are also some of the lowest-duration products in the market.

Sales people are having a hard time marketing new products in isolation, one executive says.

Nearly all of your efforts should revolve around your website, showing who you are and why your firm is different, says marketing expert Dan Sondhelm.

The major issuers of leveraged products, which trade under the ProShares and Direxion trademarks, have each posted inflows of over $2.8 billion this month.

The central bank’s pledge to buy investment-grade credit and certain funds helped spark a rally in higher-rated debt.

The manager may collect over $4 million per year for managing a separate portfolio of commercial mortgage-backed securities issued by government agencies.