Putting out content is the first part of the equation. Next up: Getting it shared.

“If writing is not your strong suit, consider video blogging or posting audio content instead,” says Marie Swift, founder of Impact Communications.

A successful social media strategy will take time, so make your efforts as efficient as possible.

As you take your website and even your practice mobile, it’s time to do the same with social media.

ING Direct CIO Charaka Kithulegoda says the only problem with allowing users access to online banking through Facebook is the perceived stigma.

For the visually inclined, we've created an infographic to highlight some of the major shifts under way in demographics, technology and global wealth.

Don’t wait for journalists to come to you -- use social media to go to them.

Charles Schwab is deepening its dedication to technology with a new agreement with DST Output.

“Social media networks and your website should work seamlessly to promote your brand online,” says Maggie Crowley, digital marketing coordinator of Advisor Websites. “Working together, these two channels drive an unlimited amount of interactions, impressions and ultimately sales to help grow your firm.”

MyNewFinancialAdvisor.com has created an online referral, or eReferral, system, connecting financial advisors and prospective clients based in the United States.

Quality matters more than quantity when it comes to social media, says Blane Warrene, co-founder of the social media archiving firm Arkovi, now a part of RegEd. “Don’t grade yourself by number of followers, [but] by engagement,” he says.

TD Ameritrade has hired Scott Collins as director of advisor transitions.

Through less promotional posts, advisors may be able to avoid the red tape.

Let your social media actions adhere to the Golden Rule. Seek out ways to be helpful, says Joanna Belbey, social media and compliance specialist for compliance technology firm Actiance.

LinkedIn is a powerful tool for advisors to connect with potential clients, but it should be used with careful diligence. Failure to do so could result in ineffective platform execution, or even worse – a breach in compliance.

LinkedIn is a powerful tool for advisors to connect with potential clients, but it should be used with careful diligence. Failure to do so could result in ineffective platform execution, or even worse – a breach in compliance.

It’s clear that mobile is everywhere. It’s no longer enough for tech vendors to offer great technology, they need to offer it in a mobile-compatible format as well.

Personal devices can pose a serious threat to businesses if strict policies and preventative cybercrime measures are not put in place, according to a study. Advisory firms may be wise to maintain a watchful eye on employee communication.

Less is more and more is less. This applies to the digital world, too.

Listening is a major part of social media use, but you also should work to engage your friends and followers.