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Judging by day one on social media, you’d think the new Truist brand was a flop. But marketing and branding experts say the name has a lot going for it. What matters most will be how the two banks advocate for the name.
June 12 -
The combined company will be known as Truist, which plays off “trust,” a word the banks’ original names had in common.
June 12 -
Here are the top five areas of design to consider when developing a new brand and core message.
May 3Dynasty Financial Partners -
As Columbia Threadneedle’s head of North America marketing, Leslie Walstrom is focused on elevating the division beyond the traditional sales support.
May 3 -
PR campaigns won’t be enough to salvage the bank’s reputation after a series of scandals. Instead, it should look into adopting a new name, among other crucial steps.
April 10Community Development Fund Advisors -
The bank also renamed its U.S. Trust business.
February 25 -
Tradition, trust and Google all factor into the choice.
February 4 -
The announcement of the firm’s new name ends speculation that one of the best-known brands in the fast-growing RIA space might disappear.
November 8 -
It's decision time for Ric Edelman and his new merger partners, including Financial Engines, to pick a name for their new $200 billion RIA.
September 21 -
The wirehouse's latest initiative is effectively a way for the firm to circumvent the protocol without actually getting out of it.
June 25Elite Consulting Partners