Leon LaBrecque has a knack for appearing on camera. He estimates that that he’s made more than 120 online videos about financial planning from his office in Troy, Michigan, where he is CEO of LJPR Financial Advisors.

Most of his videos are less than two minutes long and easy to watch. “There’s nothing sales-y about them,” LaBrecque says. “I’m not talking about technical market stuff. I can’t do that in two minutes. I’m good, but I’m not that good.”

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