Indexing was huge in 2019 but the real money was in index stocks

Money managers poured $1.6 billion into the iShares 20+ Year Treasury Bond ETF (TLT), the most since September.
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As money managers bemoan the fees lost to passive investing, there’s one sector of the financial world just fine with the shift: The companies that create the indexes tracked by trillions of dollars in assets.

S&P Global, the creator of financial benchmarks including the S&P 500, is up 60% this year, more than double the return of its flagship gauge of U.S. stocks. Meanwhile, rival MSCI has jumped 74%, its best yearly gain in a decade.

The activity began last Friday when 6.4 million shares hit the tape, fueling a record daily inflow for the fund.
July 29
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Such eye-popping performances show just how transformative the meteoric rise of indexed investing can be for the companies at its heart. Although passive strategies have been luring cash from actively managed approaches for some time, this year assets in U.S. indexed equity mutual funds and ETFs topped those in active stock funds for the first time ever. The providers of the gauges underpinning those funds earn a slice of every dollar tracking their benchmarks.

“There’s this big secular growth because of the movement to passive,” said Hamzah Mazari, a managing director at Jefferies in New York. “Over time, that will continue to be a pretty strong tailwind for these companies.”

Cost savings are a key driver of that shift, with passive equity funds charging an average 10 cents per $100 invested in the U.S., versus about 70 cents for active funds.

However, companies that provide indexes and benchmarks have benefited from the trend because they typically charge a licensing fee based on how much money is pegged to their gauges. So, the more money that is passively managed, the more revenue they bring in.

S&P Global reported a 9% increase in revenue in the third quarter from a year earlier, led by growth in its ratings and index divisions. MSCI’s share price jumped at the end of October after results showed a rise in operating revenue, driven in part by a 10% increase in its index segment.

More than half of them track the industry’s top-performing category.
December 18

A spokesman for S&P described 2019 as an exciting year for the company, highlighting S&P’s recent acquisitions of Kensho Technologies to boost its artificial intelligence expertise, and RobecoSAM’s ESG ratings business. A representative for MSCI was not immediately available to provide a comment.

But while index companies’ share prices have skyrocketed, the asset managers that license their benchmarks aren’t generating the same enthusiasm. A gauge of fund companies and custody banks has lagged the broader market, rising 22%. And BlackRock — the world’s largest issuer of ETFs — has returned slightly less than the S&P 500’s 28% advance.

“Every fund manager is benchmarking against the S&P 500 or MSCI and it’s very, very tough to replace that,” said Mazari. “These index providers have a very big moat around their business.”

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