Rianka Dorsainvil launched her RIA, Your Greatest Contribution, two years ago with a retainer fee rather than prices based on clients’ assets under management. The $3,400 annual fee allows her more flexibility in choosing clients, she said, and it sends a direct upfront message.

“My value is not based on what your portfolio does. From an expectations standpoint, I make sure that my clients understand that,” Dorsainvil said in a panel last week at the annual FPA Retreat.

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