UBS' partnership with SigFig to develop digital advice tools for its roughly 7,100 advisers, allows the technology developer to sign deals with other firms – a fact that UBS executives not only acknowledge, but welcome.

"We do not want to dominate that relationship. We want them to be successful," said Richard Steinmeier, head of the Wealth Advice Center at UBS, speaking at SourceMedia’s annual In|Vest conference.

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