Facing a growing demographic of Americans who likely have not saved enough for retirement, BlackRock launched The BlackRock Retirement Center, a new digital retirement platform that offers individuals access to resources, tools and insights about their pending retirement.

BlackRock’s launch of the retirement portal coincides with “National Save for Retirement Week,” a congressionally-sanctioned event designed to promote retirement savings among Americans and to encourage employees to participate in their employer-sponsored retirement plans, if they’re offered. “National Save for Retirement Week” runs from October 21-27.

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