Don’t blame clients for thinking that saving for retirement is all work and no play. Consider advisers’ common initial feedback to prospective clients: “You are not saving enough.” “Your portfolio isn’t diversified enough.”

And to ensure they don’t get high expectations from any investments we recommend, fund prospectuses warn, “Past performance does not guarantee future results.” Of course, that’s essential and important disclosure, but it can put a damper on any investor enthusiasm. Headlines in personal finance magazines do little to counteract the impression: “Why You Will Never Have Enough to Retire.” “How to Protect Your Portfolio in a Volatile Market.”

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