Two former Scottrade executives are taking a page from the playbook of banks and custodians, acquiring a small robo advice platform with the goal of reaching a niche investor market.

Jonathan Yao and Kris Wallace say they want to aggressively pursue investors in Chinese-American communities in cities like Los Angeles, New York and San Francisco, as well as across the Asia-Pacific region — following a trend of tailoring digital advice platforms to appeal to specific minority investor communities.

Register or login for access to this item and much more

All Financial Planning content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access