Financial Research Corp. has released its list of the top 10 asset management marketers, with American Funds taking top honors, followed by Franklin Templeton and Fidelity.

“Successful firms have adopted a relatively similar marketing strategy,” said Amy Strong, research analyst at FRC and co-author of the study. “This may be in large part due to the fact that firms have tried many different marketing strategies, and it is also in part because firms are quick to adopt the successful strategies of their peers. This is particularly true for larger firms.”

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