Asset managers have taken notice of the the proliferation of alternative mutual funds in the retail and institutional channels and have changed their game plan accordingly.  

According to a recent Cerulli Associates survey, one-third of managers expect alternative assets to represent 50% or more of their firm’s total assets under management in three years. And in 10 years, the most bullish manager anticipates that 40% of mutual fund assets will be in alternative products, while on average, they are expected to make up 15.8% of total mutual funds, up from less than 3% at the end of 2012.

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