Every four years we get to enjoy "the thrill of victory and the agony of defeat" by watching the summer Olympic games. You don't have to be a women's cycling fan to ache for Dutch rider Annemiek van Vleuten as she crashed in the last leg of the woman's road race. Nor do you have to be a swimmer to appreciate the aquatic agility of American phenoms Michael Phelps or Simone Manuel or a runner to marvel at the the insane speed of Jamaican runner Usain Bolt.
With world records being broken by men and women from different countries, these athletes have an opportunity to capitalize on those medals with monies and sponsorship opportunities. But what they do with the money is the question. This is where advisors like Jeff Fishman come in. Fishman opened his wealth management practice, JSF Financial, in Los Angeles in 1996.
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