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Securities America's alternate corporate RIA tops $2B with new team

Amid a flurry of recent recruits, the six financial advisors who left Ameriprise for Securities America stand out for their choice of RIA.

Securities America’s alternate corporate RIA has topped $2 billion in assets under management after adding the group. Ladenburg Thalmann’s largest independent broker-dealer also says it recruited more than 300 advisors across its platforms in 2018.

Thomas Burke’s Syntegra Private Wealth Group brought $459 million in client assets from Burke’s IBD of 26 years to Securities America. The three-office, St. Louis-area team opted for Arbor Point Advisors rather than opening their own RIA or going with Securities America's traditional corporate RIA, Securities America Advisors.

Securities America's revenue

Arbor Point offers more custodial choices than Securities America, according to the firm’s Form ADVs. Clients can use TD Ameritrade, Pershing, Charles Schwab and Fidelity, compared to Fidelity or Pershing offered by the main corporate RIA. Additionally, Orion Advisor Services parent firm NorthStar Financial Services Group owns a minority interest in Arbor Point.

Ladenburg’s second-largest IBD Triad Advisors offers a similar multi-custodial corporate RIA called Triad Hybrid Solutions. Major IBDs are pitching back-office services like compliance and technology in an effort to stem competition from fully independent RIAs.

Email surveillance, cybersecurity and data collection required for recent years’ enhanced regulatory scrutiny is creating “additional burden and risk” for RIAs, says Gregg Johnson, Securities America’s executive vice president of branch office development and acquisitions. The strain is leading to a lot more interest in corporate RIAs, he says.

Advisors are finding there are “more things than maybe they anticipated” to running an RIA, Johnson says. “It's not just about doing a regular update on the ADV. There's a lot more to it that comes into play.”

Firms’ head counts show how they’re responding to a challenging time in which experts predict the number of advisors to fall in coming years.
September 17

The latest advisor to opt for a corporate RIA had spent his entire career with Ameriprise before joining Securities America on Jan. 3, according to FINRA BrokerCheck. The group also includes Director of Financial Services Colleen Beckemeyer and advisors Sarah Burkemper, Joe Strike, Terry Moyers and Jeffrey Fiehler. Six other members of the team serve as support staff.

“We’ve found a partner that can help us scale up our offerings and support our growth,” Burke said in a statement.

A spokeswoman for Ameriprise declined to comment on the practice’s exit.

Burke’s practice is among Arbor Point’s largest. Securities America added 323 advisors with $2.1 billion in AUM to the firm in 2018, according to Johnson, who notes the figure is gross rather than net. The IBD has roughly 2,600 advisors out of 4,400 at Ladenburg’s five IBDs.

Johnson says Arbor Point has exceeded $2 billion in AUM, while the main corporate RIA reported $22.2 billion on its last ADV filing in late September. The amount of AUM held by affiliated hybrid representatives who have their own RIAs was not immediately available.

TD Ameritrade reimburses Arbor Point for the first year’s annual fee charged by Orion for each new account opened through TD Ameritrade Institutional, according to Arbor Point’s ADV. Arbor Point keeps the entire reimbursement.

Last month, Securities America also ramped up practice management tools to support fee-only advisors, Johnson notes. The program appeals to offices of supervisory jurisdiction and super OSJs, he says.

“The number of advisors that are considering or looking at that has also been growing, so we thought it was important to expand our offerings,” Johnson says. “It opens up another market for our recruiting of OSJs or super OSJs, as well as advisors who are looking to acquire to grow.”

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