SEI Investments has rolled out Product Analysis, a mutual fund diagnostic tool that can help fund companies and their sales partners find new ways to market their funds by using statistical information and benchmarking tools from numerous data sources. This should prove particularly helpful to mutual fund wholesalers, who have had to build more of a relationship and offer in-depth consulting to their clients, according to SEI.
SEI developed Product Analysis by working closely with Union Bank of California and the bank's proprietary HighMark mutual fund business.
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