Advisers are routinely using non-industry websites, particularly YouTube, and bank online in larger numbers than expected, says a new study tracking e-business habits. The findings have implications for asset managers across the industry.

"We think asset managers should incorporate a lot more multimedia into their websites. Even older advisers, in their sixties and seventies, are going to YouTube," said Lindsay Geimer, a consultant with kasina and co-author of a recent study, "What Advisers Do Online."

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