The wealthy are still giving despite the economic downturn, according to a study by Barclay’s wealth and luxury market consultant Ledbury Research. The study queried 300 Americans and 200 British with an average of $5.4 million in investable assets and found that the wealthy were much more willing to give up luxury goods, staff, eating out, holidays and travel before they would stop giving to charity. Only their children’s education ranked higher than charitable giving when they were asked what they would give up if the downturn proves more protracted.

Even given losses of up to 37% in the stock market, 75% of the high-net-worth said they wouldn’t decrease their levels of giving; 26% said they would even increase their levels of giving to help charities weather the downturn. That was particularly true of younger donors (under age 45) and entrepreneurs who were likely to increase their giving by 3% to 4%. However, overall, giving was cut back by 2% to 3% on average among all respondents, especially those over 55.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.