Some call them millennials, others call them Gen Y. Some even call them echo boomers, because their parents are part of the baby boom generation.

Whatever you choose to call them, this group, made up of people born roughly between 1977 and 1992, makes up the largest proportion of the U.S. labor force. This means that you probably have at least one working for you right now or, if not, your next hire may well be one. So understanding what they want from their jobs is becoming increasingly more important.

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