Discounted exchange-traded fund provider Vanguard now tops the field of leading ETF providers among advisors in another category: favorable impressions.
According to a new Cogent Research report, 60% of the advisors included in Cogent's study view Vanguard very favorably, more positively than any other ETF provider. iShares, while still the dominant market share leader, now ranks fourth in favorability among current brand users, behind Vanguard, WisdomTree, StateStreet/SPDR and First Trust.
Register or login for access to this item and much more
All Financial Planning content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access