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So far this century, it’s been a wild ride for investing. It hasn’t been easy to guide clients (and ourselves) through the turmoil. The graph above conveys that wild ride. Looking at it may remind you of the fear and greed cycles we all went through. Or maybe it will bring to mind the bubble paradigms that came and went, such as “cash flow no longer matters” (dot com), and “real estate can never decline” (subprime/financial). And how many times in the past 17 years have you heard, “this has never happened before?”

We can all benefit by learning from our investing mistakes thus far, and tweaking our strategy going forward. Here are 10 lessons we can teach our clients that are likely to work for the rest of the century.
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1) Stocks are really risky (really)

For the past decade, I’ve been hearing about a so-called bond bubble — usually after an interest rate hike caused bonds to lose value. Yet take a moment to compare stocks’ wild swings against the stability of bonds.

Sure, trying to predict future stock performance is an exercise in futility, but you can predict with near certainty that high-quality bonds will have far less volatility than stocks in the long run. As I remind my clients, stocks are riskier in a day than high-quality bonds are in a year.

Yet in the past several months, I’ve had new clients come to me with portfolios even more aggressive than I saw in 2007, just before the 2008 stock market plunge. I chalk it up to this bull being far fiercer than the 2007 bull, as measured both in time and magnitude. That and the fact we really do have short memories.
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A man looks up at an electronic ticker board that indicates stock figures at the Bombay Stock Exchange (BSE) in Mumbai, India, on Friday, Jan. 27, 2017. India's Finance Ministry will recommend bold tax reform to ensure that Prime Minister Narendra Modi's growth-crimping cash ban wasn't in vain, people familiar with the matter said. Photographer: Dhiraj Singh/Bloomberg

2) U.S. stocks don’t give enough international exposure

I am hearing from many investors that investors don’t need international stocks. Two points frequently made are that 48% of S&P 500 revenues come from international sales and that there is a high correlation between U.S and international stocks.

Yet international stocks trounced U.S. stocks in the first half of the 17-year period and badly underperformed in the second half.

There wouldn’t be such divergences in performance if U.S. stocks alone gave enough foreign exposure, demonstrating, yet again, that high correlation doesn’t mean the same total returns.

Regardless of whether international stocks outperform the U.S. this year or just the opposite, my advice to clients is always to own the world.
Using ETFs, active managers have still been able to participate in the 10% rally since Donald Trump's election. Meanwhile, the growing heft of the funds has made them a key component of U.S. exchanges.
The New York Stock Exchange (NYSE) is reflected in the mirror of a door in New York, U.S., on Friday, Feb. 3, 2017. U.S. stocks advanced Friday after Labor Department data showed U.S. employers added the most workers in four months. Photographer: Michael Nagle/Bloomberg

3) Stocks for the long run can be longer than clients can wait

Help your clients understand how long their long run really is.

We all know that stocks are for growth and that, in the long run, stocks outpace bonds. Much as I agree, the long run can be well over a decade.

For instance, in the first 17 years of this century, bonds have slightly outpaced U.S. stocks and trounced international stocks.

Help your clients understand their investment horizon and set the allocation according to that horizon.
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Attendees stand in front of a backdrop of the City of London at a "Paris Meets London" meeting organized by Paris Europlace, the French capital's lobby group, at the Shangri-La hotel in The Shard in London, U.K., on Monday, Feb. 6, 2017. Paris could lure as many as 20,000 workers from Britain's finance industry with the exodus potentially starting within weeks as the U.K. begins its withdrawal from the European Union, according to Europlace. Photographer: Jason Alden/Bloomberg

4) Break the addiction to prediction

So far in the 21st century, we have had two stock plunges of nearly 50% or more.

It bears mentioning that few forecasted such plunges. While economist Gary Schilling correctly called the 2008 crash (both real estate and stocks), he missed just as badly in 2009 when he didn’t call the bottom. And Harry Dent’s 2009 best seller, “The Great Depression Ahead,” came just in time to help readers lose out on this great stock market bull.

Even economists badly flunked interest rate forecasts. They consistently predicted rising rates, while the market decided otherwise.

Such bad calls aren’t new to this century. I try to help my clients break their addiction to prediction by reminding them that the market has already priced in known information, and to embrace the reality that nobody knows the near future.
Despite being concerned about high asset prices, Bill Gross says he feels required to stay invested and sees value in some closed-end funds.
Bill Gross, co-founder of Pacific Investment Management Co. (PIMCO), listens during a Bloomberg Television interview at the Bloomberg FI16 event in Beverly Hills, California, U.S., on Wednesday, May 25, 2016. Gross, who built a career and a $1.9 billion personal fortune trading bonds, is trying to go short on credit, a position that he said runs contrary to his instincts and training as an investor. Photographer: Patrick T. Fallon/Bloomberg

5) Don’t bail on bonds

High-quality bonds act as a shock absorber and give the client the ability to rebalance their portfolio. But despite the evidence that rebalancing works, it’s not always easy. Who could argue with the benefits of buying stocks when they are on sale?

Still, few had the intestinal fortitude to buy when stocks plunged in 2002, and especially in 2008.

Sticking to just about any asset allocation would have worked, as it meant one would have required selling after stocks surged and buying after a plunge to get back to target allocation.

To rebalance, however, one would have to own high-quality bonds or bond funds. According to Morningstar, the average taxable bond fund lost nearly 8% in 2008, and many bond funds lost 20% or more. That’s because people bought risky bond funds to try to eke out an extra half percent in yield.

The bond funds in the graphic on the first page are mostly backed by the U.S. government. The fund gained 5.05% in 2008. Though bonds are unlikely to perform as well as they have so far this century, tell your clients not to bail on bonds. Sell some only to rebalance after bonds have outperformed stocks.
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A trader works on the floor of the New York Stock Exchange (NYSE) in New York, U.S., on Monday, March 13, 2017. U.S. stocks held steady as they kicked off a week dominated by central-bank updates including the Federal Reserve's rate decision. Photographer: Michael Nagle/Bloomberg

6) Market plunges are not alike

What worked in the 2000-2002 plunge failed miserably in the 2008-2009 drop.

In the first crash of the century, small-cap value outperformed the rest of the market and precious metals and mining stocks and REITs did quite well. So, many advisers built portfolios heavily weighted in the asset classes that did the best during those three years, and I saw Monte Carlo simulations based on the recent past that assumed these asset classes would do well in the next market downturn.

The problem is that no two crashes are alike. For instance, in the 2008-2009 crash, value stocks were heavily weighted in financials, and real estate got slaughtered. Even precious metals and mining stocks got hammered and did not recover as fast as financials and real estate.

Don’t build a portfolio based on what worked in a single market plunge.
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A trader works on the floor of the New York Stock Exchange (NYSE) in New York, U.S., on Friday, Feb. 17, 2017. Despite Russia and Michael Flynn, the tweets and CNN, the stock market has sailed from one high to the next under President Donald Trump. Photographer: Michael Nagle/Bloomberg

7) Alternatives have had low correlation but bad returns

After the most recent plunge, alternative assets were the craze. Many advisers and individuals went heavily into managed futures, market neutral funds, long-short funds, inverse funds, hedge funds and the like. I wrote a piece for Financial Planning in 2012 warning these were unappealing alternatives. True, many had low or negative correlations with the stock market, but they also had very low or even losses before costs.

At the same time, they typically have very high costs.. As I tell my clients, I could take half my portfolio and gamble in Las Vegas and it wouldn’t be correlated to stocks, yet that doesn’t make it a smart thing to do. Tell your clients that any investment with a low correlation to stocks must also have a reasonable expected return.
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A Wall Street sign is displayed in front of the New York Stock Exchange (NYSE) in New York, U.S., on Friday, Nov. 11, 2016. U.S. stocks fluctuated in whipsaw trading, with the Dow Jones Industrial Average spinning near a record, as investors speculate how Donald Trump's policies will impact the economy and interest rates. Small caps headed for the best weekly gain in five years. Photographer: Michael Nagle/Bloomberg

8) Narrow bets have worse market timing

Investors are predictably irrational. If stocks surge, they will get greedy and buy; if they plunge, fear will rule and they will sell. Many studies such as this one by Morningstar estimate the impact on investors by comparing dollar-weighted returns to the geometric returns of funds. And, to be fair, this even happens with the very broad index funds in the illustration in the beginning of this piece. Work by Vanguard shows the narrower the fund, the more investors show bad timing. I advise clients that broader is better in that it not only lowers volatility, it reduces the temptation to performance chase.
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Traders work on the floor of the New York Stock Exchange (NYSE) in New York, U.S., on Monday, Feb. 27, 2017. U.S. stocks fluctuated near all-time highs, while the dollar and Treasuries retreated as investors awaited clues on President Donald Trump's spending priorities. Photographer: Michael Nagle/Bloomberg

9) Costs matter (part duh and part shocker)

This may not seem like much of a surprise but I argue it surprised me the most. The fact that low-cost index funds trounced expensive funds is, of course, expected. It’s virtually a mathematical certainty that this would happen and it will continue to happen.

But after 27 years of index investing, what has truly shocked me is that currently over 43% of money in US stock funds is in index funds. This is an increase from less than 12% as we entered the 21st century. I never dreamed indexing would catch on as much as it has. Clients are finally connecting the dots between costs and return, and money is pouring out of expensive funds into low-cost, tax-efficient funds. The trend is likely to continue for some time. Hopefully, your clients will be more conscious of costs as well.
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Monitors display Snap Inc. signage on the floor of the New York Stock Exchange (NYSE) during the company's initial public offering (IPO) in New York, U.S., on Thursday, March 2, 2017. Snap Inc., maker of the disappearing photo app that relies upon the fickle favor of millennials, is going public at a valuation at least twice as expensive as Facebook Inc., and four times more costly than Twitter Inc. Photographer: Michael Nagle/Bloomberg

10) Investing based on the recent past is a mistake — which we keep making

Over the five-year period ending in 2007, U.S. stocks doubled while international stocks tripled. I wish I had a dime for everyone who told me then that they had a high risk tolerance and that international stocks were sure to outperform U.S. stocks. A year later, in the wake of the stock market meltdown, and as we stood on the precipice of the Great Recession, some of those same people had changed their tune to “cash is king,” and missed out on the also-great recovery. If your clients think this current eight-year bull stock market will continue indefinitely, they may someday find themselves wishing they had a time machine to rethink that premise.

As I explain to clients, we are all emotional beings who are not particularly efficient learners and regularly repeat mistakes. These 10 lessons may help your clients avoid the kind of investing mistakes that take from their return. Though, of course, they won’t work every year, I believe they will make the next 17 years of investing far more successful.
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