Referrals

Fee-only advisors should view it as a way to help more people rather than a sales exercise, according to one consultant.

Publishing is the “greatest single marketing investment that you will ever make,” one company argued at the FPA Retreat.

Asking outright can be tricky and uncomfortable; use these market strategies instead.

Asking outright can be tricky and uncomfortable; use these market strategies instead.

Advisers should leverage these relationships to reel in clients.

Advisers should leverage these relationships to reel in clients.

Finding a niche is all well and good, but there are benefits to getting even more specific.

Finding a niche is all well and good, but there are benefits to getting even more specific.

Firms that try to be all things for all clients may end up struggling.

Firms that try to be all things for all clients may end up struggling.

Firms that try to be all things for all clients may end up struggling.

Advisor Bryan Kuderna learned valuable lessons about finding clients from the popular film and his local chamber of commerce.

It's time consuming and can cost an adviser thousands of dollars, but some swear by the long-term benefits.

That prospect with $200,000 might have several friends with $750,000 in assets to refer.

Here's why holistic planning deserves another look.

The first 100 days are critical to keeping a new client for life … or watching them jump to a competitor.

Too many advisers have damaging misconceptions about how to get influential people to send clients their way.

Advisers beware: This could be what's wrong with how you're communicating with female clients.

Only 2% of clients refer someone because their adviser asked. Instead, word-of-mouth is the best strategy, and digital marketing is one way to get it.

Investment alpha is tough given “crazy valuations” in stocks and low bond yields, making strategies based on minimizing taxes essential.