Marketing

Less than one-third of the community say they're working with an advisor, according to a Prudential Financial survey.

To attract new clients—and keep current ones — planners need to step up their game. Here’s how new digital tools can help.

With competition to RIAs increasing, the financial services giant will promote the value of independent advice.

Is it time to try for another target market? Or just become a generalist? Forsaking current branding and marketing should not be taken lightly.

Combine data from your practice with a personal touch to claim that young client who everyone fears is going to leave for a digital adviser.

Goal-planning and security are two areas where wealth management firms need to innovate most, say Corporate Insight researchers.

"Clients that are buying your services on price are clients that you don’t want," says consultant Jamie McLaughlin.

Firms that want to grow put each employee to work around that goal. In time, the culture will become one that prizes new initiatives.

With a few simple tweaks to their strategy, planners can stop making flubs that can hurt their business — or even their personal brand.

To maximize efficiency, segment clients into groups generating over $5,000 in revenue and those that don't, says Alyssa Von Herbulis of Russell Investments.