Social media

Polishing your public voice helps build credibility with clients and could lead to referrals. But it has to be done correctly.

It will cost you, but the right team can help you define your business and get your message to qualified potential clients.

You have a strong onboarding process and the consultation went well, but the prospect has disappeared. What went wrong? Possibly one of these five marketing pitfalls.

The regulator plans to ramp up scrutiny of bad brokers and electronic communications, among other new measures.

Which upgrades are attracting clients and yielding real results for firms? Find the answers in the results from FP's annual Tech Survey.

Are you still using elevator pitches to promote your firm? Marketing tactics have moved on, and so should you.

One tip: Stop focusing on gaining new followers.

One tip: Stop focusing on gaining new followers.

It's gotten a lot harder, but not impossible to cut through the digital noise and grab clients' attention, an expert says.

Only 2% of clients refer someone because their adviser asked. Instead, word-of-mouth is the best strategy, and digital marketing is one way to get it.