After spending much of the past two years repairing its balance sheet, E-Trade Financial Corp. plans to shift its customer base from just active traders to include more long-term investors.

“We plan to increase our investment in our brokerage business,” Robert Druskin, the New York company’s interim chief executive officer, said in a conference call Wednesday evening. “We want to enhance our suite of products and tools to attract quality brokerage accounts.”

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