He's popularly known for being a tough judge of business pitches and fledgling entrepreneurs on network television. But Kevin O'Leary assumed the starter role for his own venture into ETFs this month, partnering with FTSE Russell to launch the O'Shares FTSE US Quality Dividend ETF, the first in a series of five smart beta funds.

O'Leary is not an asset management novice, however; his Canadian fund manager O'Leary Funds offers several categories as well as closed-end funds. The O'Leary Canadian Bond Yield Fund was awarded by Lipper for having the best risk-adjusted performance in its category over a three-year period.

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