Many advisers have plans for growth, but does anyone really know what causes above-average sustained progress? Some might think exemplary esprit de corps among your employees will do it. Others may feel the best way to tap into a fantastic pool of potential clients is to locate an office where everyone has above-average incomes.

After years of experience and study, I have concluded that leading a firm is like driving a bus on a cross-country trip. You have to have a detailed plan.

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