ETFs

The regulator is seeking feedback on whether the current requirements that restrict the use of potentially misleading fund names are effective.

Proponents have long touted the new structure as a way for the industry to compete with mutual funds.

The funds are also some of the lowest-duration products in the market.

Sales people are having a hard time marketing new products in isolation, one executive says.

Nearly all of your efforts should revolve around your website, showing who you are and why your firm is different, says marketing expert Dan Sondhelm.

The major issuers of leveraged products, which trade under the ProShares and Direxion trademarks, have each posted inflows of over $2.8 billion this month.

The central bank’s pledge to buy investment-grade credit and certain funds helped spark a rally in higher-rated debt.

The manager may collect over $4 million per year for managing a separate portfolio of commercial mortgage-backed securities issued by government agencies.

The iShares fund saw the second-biggest inflow in its 18-year history after the central bank said it would begin buying corporate bonds and credit ETFs.

After becoming unmoored in recent weeks as bond market liquidity dried up, funds that stand to benefit from the central bank’s buying are now rallying.