The turnkey asset management platform has been a popular solution for advisers wishing to focus on planning and client-facing duties rather than the actual investment management process and its implementation. The TAMP marketplace today is estimated to be more than $250 billion of AUM.

However, the growing capabilities of automation tools have challenged the TAMP model — and given rise to a new entity, the model marketplace: a grouping of third-party tools explicitly built to handle the trading, rebalancing and overall management of investment models.

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