Organization Root Tag

Judging by day one on social media, you’d think the new Truist brand was a flop. But marketing and branding experts say the name has a lot going for it. What matters most will be how the two banks advocate for the name.

The firm hopes to follow advisors' lead on what's best for their business in its outsourced advisory models, says CIO Burt White.

The firm said this is the first of several new teams it plans to add this summer.

The combined company will be known as Truist, which plays off “trust,” a word the banks’ original names had in common.

The regulator disclosed a transformative rule change, sparking outrage among fiduciary advocates and some advisors.

“When we think about these offerings, there are no hard lines that are drawn here,” said Merrill Lynch boss Andy Sieg.

But the new rules may be a boon for some fintech firms.

The barriers for firms to enter into multiple financial services has dropped significantly and digital advisory firms are taking advantage.

A Financial Action Task Force note on digital asset oversight is “one of the biggest threats to crypto today,” a research executive said.

The rule can only be effective if the investing public accurately understands its implications, says the firms’ chief platform officer.

Each of these funds has its own way of adding high-octane assets into clients' portfolios.

Bonds were sold to build a development with a water park and Venice-style bridges. Now a Florida community is going bankrupt.

Worries over weak U.S. data, the impact of President Trump’s multi-front trade war and the interest rate outlook has whipsawed investors in recent weeks.

Brokers “have become accustomed to this kind of deal structure,” COO Ed Swenson says.

Following two recent mega-mergers in the bullion space, the fight to secure dominance is intensifying.

The new open architecture platform will minimize the “swivel chair experience” for advisors.

The private equity-backed parent now spans four independent broker-dealers with nearly 2,000 advisors and $65 billion in client assets.

The fast-growing firm now has more than 100 brokers.

The firm is “looking to aggressively compete” by lowering and simplifying the fees on its advisory platforms, a top executive says.