The brokerage may pay about $2 billion for the additional advisory clients, according to reports.

Summit Brokerage Services will fold 450 advisors into one of the 41 OSJ regions under Cetera Advisor Networks this summer.

Genstar puts consolidator Mercer Advisors up for sale.

The deal underscores an industry trend combining planning with portfolio management.

Advisory firms are generating "phenomenal" internal rates of return for PE buyers.

Clients won't be taxed as the result of a deal if they hold the shares in ETFs or index mutual funds.

The RIA adds $600M in AUM with its third acquisition of the year.

Ranking RIAs by AUM or number of employees is misleading.

RegentAtlantic buys Hillview Capital to widen its mid-Atlantic footprint.

The aggregator has bought 22 firms with $7.1 billion AUM since 2016.

Captrust scoops up two more RIAs in the market’s sweet spot.

Shareholders of both companies will meet separately next month to cast ballots on the $28 billion deal, and BB&T investors will also decide whether the new company should be called Truist Financial.

The purchase gives the firm, which relies on the U.S. for nearly all revenue, a foothold in Canada.

Truliant Federal Credit Union claims that the BB&T-SunTrust post-merger brand represents trademark infringement and unfair competition.

After a reboot in its tech strategy, the RIA custodian is “redesigning every aspect of the advisor experience,” it says.

"Truist" was roundly mocked when it was unveiled as the name of the merging BB&T and SunTrust, but it’s hardly the first bank moniker to elicit a "huh?" from critics.

Judging by day one on social media, you’d think the new Truist brand was a flop. But marketing and branding experts say the name has a lot going for it. What matters most will be how the two banks advocate for the name.

The combined company will be known as Truist, which plays off “trust,” a word the banks’ original names had in common.

Following two recent mega-mergers in the bullion space, the fight to secure dominance is intensifying.